300 Days of Better Writing

March 7, 2014

Use HUPAs sparingly.


HUPA is an acronym for “Hey, You! Pay Attention.” HUPA is our term for any phrase, word, or strategy that is specifically intended to grab the reader’s attention.

HUPAs can be created in many ways. When you start a sentence with attention getting words such as now and thus, you are using a HUPA. Any kind of inflammatory word, i.e., a word used to provoke a strong reaction, is a HUPA. Strings of short sentences are often HUPAs. Most rhetorical devices are HUPAs. Whenever you think to yourself, “That will get their attention,” you have probably created a HUPA.

Now for the tip, in 5 parts

  1. HUPAs are fine—and sometimes necessary. However, if you find yourself using HUPAs frequently, revise. Using too many HUPAs has a negative effect on readers.
  2. If you are trying to make everything seem like the most important information, then nothing will be the most important. All the information will be equally important.
  3. Using too many HUPAs indicates that the information isn’t interesting by itself and requires some strategy to make it seem interesting.
  4. Using too many HUPAs makes reading the text a tiring activity. You are simply “hitting” the reader too many times, which creates subconscious mental stress on the reader.
  5. An astute reader will realize that you are using strategies to artificially elevate the importance of the contents. This makes you seem amateurish and shifts the reader’s attention from the content to you.

Use HUPAs only when absolutely necessary.


This is the strategy for day 127 in 300 Days of Better Writing, available at Hostile Editing in PDF, Kindle, and paperback formats.

For a sample of 300 Days of Better Writing and other books by Precise Edit, download the free ebook.

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