300 Days of Better Writing

June 5, 2014

Use quotes around words to draw special attention or when using them in a new or ironic way.

When you are using a word in a new way or you want to create ironic emphasis, you can place the word in quotes. This is the same as using “air quotes” while speaking. Generally, you do this to indicate that the meaning you are communicating is different than the usual meaning of a word. Consider this sentence.

“He tried to be ‘friendly’ with the woman seated next to him at the opera.”

The quotes around “friendly” indicate that you are communicating something other than normal friendliness. (Perhaps he tried to put his arm around her while pretending to stretch.)

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